The need for a Plan B or contingency plan in executing influencer marketing campaigns cannot be overstated. Despite meticulous planning, there may be unforeseen developments like an influencer facing backlash or a content not resonating with the audience. In such instances, a contingency plan provides a backup to ensure campaign objectives are achieved.

A contingency plan may include:
1. Selection of potential alternative influencers: Having a shortlist of influencers that align with your brand can be very useful in case your primary influencers cannot deliver as planned.
2. Pending approval before full campaign roll-out: To test the waters before a full campaign, consider approving some content and tracking audience responses. Lessons learned can be used to adjust the complete campaign.
3. Scenario Planning: Identify possible risks and challenges, and develop counter-strategies in advance. This proactive approach can make the difference between a campaign’s success and failure.

Influencer marketing platforms can play a significant role in contingency planning. For example, Flinque provides brands with comprehensive audience analytics, helping brands quickly gauge audience reactions and adjust strategies as necessary. Likewise, other platforms offer features like real-time performance tracking and trend analysis which can inform your Plan B.

Remember, the most suitable platform or the need for a contingency plan depends on the specifics of your campaign and organizational needs. Prioritise understanding your campaign requirements, potential risks, and market trends. This real-world approach to planning will offer great support and guidance in the event of unexpected issues during your influencer marketing campaign execution.