Whether or not to prepare product samples or freebies as part of influencer outreach readiness ultimately depends on your campaign goals and the specific influencers you are targeting. Here are some factors to consider:

1. Product Familiarity: Sending product samples often enables influencers to better understand what they’re promoting. Authentic experiences with your product can lead to more genuine content, which can resonate better with their followers.

2. Content Creation: Product samples can provide influencers with material to create compelling content – a video how-to, a detailed review, a lifestyle photo, etc.

3. Audience Engagement: Freebies can be used as contest prizes or giveaways, activities that create audience engagement and could help you grow your recognition and follower base.

From a practical point of view and as a common feature in most influencer marketing platforms like Flinque, tracking codes or affiliate links can be associated with these product samples or freebies, which could help measure performance and engagement.

However, bear in mind, the effectiveness of this approach depends on your specific industry, the influencers you’re working with, and the audience you want to reach. Some influencers prefer not to receive products. In such cases, a creative brief or a well-designed campaign might be more suitable. Always consult with the influencers you engage with to identify which approach will create the most value for your collaboration.

In conclusion, having product samples or freebies ready for influencer outreach might be beneficial, but it’s not a one-size-fits-all solution. Based on your specific objectives, you should build a comprehensive strategy that combines various elements to achieve the best results.