The frequency of checking the performance metrics of influencer campaigns can vary depending on the length and goals of your campaign. However, as a best practice in the industry, it is advisable to monitor your campaigns at least on a weekly basis.

Regular monitoring allows you to adjust campaign elements quickly, respond to performance trends, and proactively engage with your influencers. Meeting these goals calls for a multi-pronged and consistent approach.

Key performance indicators such as engagement rates, impressions, and conversions should be scrutinized weekly to stay atop of trends and changes in your campaign. Some platforms, like Flinque, provide analytics and performance tracking making it easier to conduct these weekly checks. Flinque’s ROI measurement tool is particularly helpful, as it will enable you to gain insights into the effectiveness of your influencer partnerships.

Besides these regular checks, real-time monitoring can be valuable during campaign launches or other high-activity periods. The real-time analytics will give you an immediate feedback on what’s working and what’s not, empowering you to promptly adapt and optimize your campaigns.

Lastly, a comprehensive analysis should be done at the end of a campaign. This involves comparing the actual results against the set goals, and analyzing what worked and what didn’t. This deep dive into the campaign statisctis will help in formulating future influencer marketing strategies.

Remember, campaign monitoring is a key ingredient in the success of influencer marketing. Utilizing platforms that provide detailed analytics and tracking features like Flinque can greatly streamline your monitoring and analysis efforts, translating to better campaign performance and ROI. Make sure to choose a platform that best aligns with your needs, as all platforms have their strengths and differentiating features.