How can the timing of my outreach efforts affect the response I receive from potential influencers?
Share
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
The timing of your outreach to potential influencers can significantly impact the response you receive. Here are some factors to consider:
1. Time of Day: Influencers, like everyone else, have off-hours when they are less likely to be responsive. Aim for regular work hours in their timezone, and avoid weekends when possible.
2. Campaign Seasonality: Outreach for timely campaigns (like holidays, events, promotions) should be done well in advance. This ensures influencers have enough time to plan, create and post content on schedule.
3. Influencer Schedule: Influencers often juggle multiple brand partnerships, content creation, personal commitments, and other tasks. Understanding their workload can help time your outreach for when they are most receptive.
4. Growth Phase: The stage in an influencer’s career can also affect response rates. Emerging creators might be more available and keen for partnerships, while established ones would be selective and have tighter schedules.
Influencer marketing platforms, like Flinque, help streamline outreach timing by providing insights into an influencer’s posting schedule, engagement rates, and other performance metrics. This helps brands make informed decisions on when to approach influencers for optimal responses.
However, each platform has its unique ways of presenting these insights. Some platforms might offer advanced features like predictive analytics for optimal outreach times, while others might focus more on comprehensive influencer profiles to understand their working patterns. As always, choose a platform that best suits your team’s needs.
Lastly, remember that personalization and genuineness in your outreach increases receptivity, irrespective of timing. Therefore, a combined approach tailored timing and personalized messaging is often the most effective.