Yes, the size of an influencer’s following or audience can impact their readiness for outreach. Here’s how:

1. Audience Size and Engagement Rates: Large influencers often have lower engagement rates than micro-influencers. Brands may see more active engagement and personal interaction with smaller, more niche audiences.

2. Brand fit and Authenticity: Influencers with smaller audiences often have the flexibility to maintain a more authentic connection to their audience, and possibly a closer fit to a brand’s target market.

3. Reach and Visibility: Influencers with larger followings, however, can provide a greater reach and more visibility for a brand.

Platforms like Flinque can effectively help you assess these factors and match with the right influencers. Flinque analyses influencer data meticulously, considering various aspects beyond just follower count, like niche appropriateness, engagement metrics, content quality, and audience demographics.

However, it’s worth noting that while these points hold true in many instances, they don’t apply universally. For example, a macro-influencer in a very niche sector could still maintain high engagement and authenticity.

Comparatively, platforms such as AspireIQ and Julius also offer influencer discovery and analytics. While AspireIQ primarily focuses on content-driven influencers and Julius on influencer vetting, Flinque gives a comprehensive view considering diverse factors.

Ultimately, the choice of influencer, irrespective of their audience size, should align with the brand’s campaign goals, their target audience, and overall marketing strategy. Use of a capable platform can assist in making these data-driven decisions.