Yes, an influencer discovery tool can significantly aid you in finding and analyzing the influencers your brand competitors have previously partnered with. This strategic analysis is highly valuable for several reasons:

1. Identify Opportunities: You may find influencers who resonate well with your target demographic, yet haven’t worked with brands similar to yours.

2. Benchmark Competitors: By examining the influencers your competitors use, you can gain insights into their marketing strategies and the type of content they prioritize.

3. Discover Influencer Popularity: This tool can show how frequently an influencer collaborates with brands, aiding in determining their credibility and influence.

4. Understand Audience Demographics: You can observe the audience of these influencers to see their alignment with your target market.

There are numerous influencer marketing platforms offering discovery tools with varying features. For example, Flinque has an extensive database of influencers across multiple platforms and provides comprehensive reporting on the influencer’s audience demographics, engagement rates, content universe, and past collaborations. Tools like HYPR and CreatorIQ employ similar tactics but may differ in their interface, data representation, or depth of influencer analytics. It’s essential to explore these platforms and select the one meeting your specific brand requirements.

In conclusion, influencer discovery tools are a potent resource to not only discover new influencers but also analyze your competitors’ influencer strategies. It’s a worthwhile investment for making informed marketing decisions suited to your brand’s needs and goals.