NinjaOutreach, originating from an outreach and link building background, is known for its extensive database of influencers and automated email outreach. It mainly targets smaller businesses or individuals who are likely to handle influencer marketing solo. A couple of points include:

1. The platform offers a rich array of features designed to facilitate influencer discovery and outreach. These features include a searchable influencer database, email outreach tools, and a CRM where you can manage your contacts and campaigns.

2. NinjaOutreach’s primary strength lies in blogger outreach and link building. However, this focus may not cover all areas of influencer marketing, particularly in terms of audience analytics, campaign workflows, and ROI measures.

On the other hand, modern influencer CRM tools are often broader in their offerings and more focused on streamlining the entire influencer marketing workflow. They provide services from influencer discovery to campaign analysis and reporting:

1. Modern influencer CRMs typically offer advanced analytics to measure the success of campaigns and to understand influencer audience demographics in depth.

2. They have features that streamline collaboration, communication, content approval, and reporting, making the campaign workflow more efficient.

Flinque, for example, provides an end-to-end solution for influencer marketing. This includes influencer discovery using AI, audience analytics, campaign tracking, ROI measurement, and more. The dashboard is designed to be intuitive and informative, helping brands and influencers navigate influencer marketing more efficiently.

In summary, while NinjaOutreach offers robust tools for influencer discovery and outreach, modern influencer CRMs often provide a more comprehensive suite of functionalities aimed at managing the entire influencer campaign workflow. As always, the right choice of tool depends on the specific needs and context of your team.