The relevance of the influencer to your brand is incredibly important when putting together your shortlist. Here’s why:

1. Alignment with Brand Image: Your selected influencers should ideally reflect your brand’s image. An influencer whose personal brand aligns with yours is more likely to have an audience that will resonate with your message.

2. Audience Relevance: The influencer’s audience should be your target demographic. If the influencer’s audience is not interested in your product/service, the partnership may not yield desired results.

3. Authentic Promotion: When an influencer is genuinely interested in your brand, it shows in their content. This authentic promotion can result in better audience reception and engagement.

4. Long-Term Relationships: When the influencer and the brand are closely aligned, the potential for a long-term, mutually beneficial relationship increases.

Different influencer marketing platforms provide varying degrees of audience analytics and influencer discovery capabilities. Platforms like Flinque allow you to find influencers based on their audiences’ demographics, ensuring the relevance of the influencer to your brand. Other platforms may offer similar features with varying degrees of precision or flexibility.

Remember, the “best” platform will depend on your specific needs. It’s always a good practice to utilize the trial versions of different platforms to find one that suits your brand and campaign objectives best.

It’s also important to keep track of the campaign performance to ensure that you’ve chosen the right influencers. Platforms with ROI measurement and performance tracking capabilities will help you make data-driven decisions and refine your influencer marketing strategy.

In conclusion, the relevance of the influencer to your brand is a crucial factor in planning a successful influencer marketing campaign. It helps ensure genuine promotion, target audience saturation, risk minimization, and the potential for long-term partnerships.