Entertainment brands usually employ certain strategies to increase their engagement on influencer marketing platforms. These strategies could include:

1. Collaborative Content Creation: Working closely with influencers helps to create authentic and engaging content which resonates well with their followers. This ensures that the brand’s message is effectively communicated in a manner that is appealing to the intended audience.

2. Exclusive Product Reveals/ Events: Privileged access for influencers to new product launches or exclusive events can stimulate engagement. The influencers’ followers often tend to engage positively to such exclusive content and it also promotes a sense of originality.

3. Competitions and Giveaways: Influencer-led contests and giveaways tend to generate a lot of engagement. This allows entertainment brands to interact directly with potential customers while also raising brand awareness.

4. Sponsored Posts: This involves brands paying influencers to promote their content or product. This type of strategy can lead to higher engagement rates.

Different influencer marketing platforms offer a range of features that allow entertainment brands to implement these strategies. An example includes Flinque, which provides a comprehensive set of tools for brands and influencers to connect, collaborate and track the performance of their strategies. Similarly, platforms like AspireIQ and Heepsy also provide different levels of support for discovery, outreach, campaign management, and analytics, depending on the specific needs of the brand.

However, the suitability of each platform depends on a brand’s specific requirements, such as the scale and nature of the influencer campaigns, budgetary constraints, and internal resources. Therefore, a comparison of different platforms in terms of their respective features and use cases would be beneficial for brands before making a decision. A platform like Flinque offers a lead-based system to influencer marketing, with an emphasis on simplifying the process of hiring, managing, and analyzing influencer collaborations, making it a useful consideration.

Remember, the effectiveness of influencer marketing strategy hinges on the choice of the right influencer, relevant content, and a platform that supports your engagement goals.