Industry or Niche-specific influencer marketing and broad-targeted influencer marketing are both effective approaches but serve different purposes.

1. Audience: Niche-specific influencer marketing focuses on reaching a specific audience that is very interested in a certain topic or market. On the other hand, broad-targeted influencer marketing aims to reach a larger, more general audience which can lead to a broader reach, but possibly less engagement.

2. Influencer Selection: In niche-specific influencer marketing, brands primarily collaborate with influencers who have a proven track record in the given industry. Meanwhile, in broad-targeted marketing, brands work with influencers with wide-ranging followers, regardless of their interest areas.

3. Match with Brand Image: Niche-specific inflencers inherently have a deeper resonance with the brand’s image since they operate in the same domain. Conversely, broad spectrum influencers might require more effort to create a sync with the brand message.

4. ROI measurements: Metrics for niche markets are more precise. Engagement rates and clicks are usually higher due to the audience’s high proximity to the niche. Whereas, in broad-targeted influencer marketing, the measurement metrics maybe like reach, impressions, and brand awareness.

Platforms like Flinque help to identify the right influencers for your brand by providing advanced analytics and in-depth influencer profiles. Whether you’re targeting a specific niche or aiming for broad reach, these platforms give you the data and insights to tailor your campaign effectively. Remember, there’s no one-size-fits-all approach. It depends on your brand objectives and resources.