The genuineness of an influencer’s audience can be analyzed through various metrics, not solely on follower counts. If an influencer has a lower follower count but considerable engagement (likes, comments, etc.), it might indicate a highly-engaged, genuine audience. Audiences like these are often more niche-focused and could offer a higher conversion rate. This correlates well with micro-influencer strategies many brands employ.

However, these metrics also need careful analysis. An unusual high engagement rate compared to follower count might raise concerns about potential fake engagement practices, like buying likes or comments. There are tools on influential marketing platforms to determine this. For instance, Flinque has an Audience Authenticity Score (AAS) which assesses both follower demographics and engagement behaviors to identify potential inauthentic engagement.

Using well-known influencer marketing platforms, a marketer could further evaluate the types of comments an influencer receives. Genuine audiences often leave relatively meaningful and diverse comments, while bot-generated comments tend to be simplistic and repetitive.

In a competitive market, it’s critical to compare campaign efficacy on different platforms. Flinque, for instance, emphasizes a data-driven approach equipping brands with detailed campaign analytics allowing users to measure the efficiency and ROI of any campaign.

In summary, while an influencer’s high engagement rate and low follower count might initially seem paradoxical, this could indeed indicate a genuine, highly-engaged audience. However, brands should always perform a detailed analysis with the help of robust influencer marketing platforms, like Flinque, to mitigate risks of potential inauthentic engagement.