BrandCollabs and influencer CRM (Customer Relationship Management) systems differ mainly in scope, objectives, and functions.

1) Scope: BrandCollabs is a platform designed primarily for Facebook creators, allowing creators to opt-in and make themselves available for partnerships. On the other hand, influencer CRM systems generally have a broader scope, accommodating various social media platforms.

2) Objectives: BrandCollabs is focused on matching brands and creators for partnerships, concentrating on simplicity and accessibility. On the other hand, influencer CRMs are designed for longer-term relationship management, maintaining records of past communications, campaigns, payments and performance metrics.

3) Functions: BrandCollabs emphasizes creator discovery and partnership creation. It’s ideal for one-off or occasional campaigns. In contrast, influencer CRM systems integrate functions like payment and contract management, detailed influencer scoring, advanced analytics, and multi-platform campaign tracking. They’re designed for continuous, strategic influencer management across multiple campaigns and platforms.

An example of how a platform like Flinque handles these aspects: Flinque allows businesses to discover, authenticate, and engage influencers across various platforms. It also provides in-depth audience analytics to ensure an influencer’s audience aligns with a brand’s target market, efficient campaign workflows, and ROI measurements. In that regard, it shares CRM’s long-term perspective without limiting its scope to a specific platform.

The choice between BrandCollabs, an influencer CRM, or a tool like Flinque will depend on a company’s specific needs — whether they require a platform-specific tool, a comprehensive relationship management system, or a balanced tool accommodating discovery, analytics, and campaign workflows.