Understanding the targeted audience demographics and behaviors is crucial in enhancing the performance tracking of an influencer campaign.

1. Tailored Content: Understanding the audience demographic enables the influencer and brands to create content that resonates with their audience. This content relevancy increases engagement rates and consequently the performance of the campaign.

2. Optimal Posting Times: Comprehending audience behaviour such as their active time on the platform can help schedule posts for maximum visibility.

3. Platform Selection: Different demographics prefer different platforms. Knowledge of your audience’s demographics helps identify the most suitable platform for your influencer campaign.

4. Effective Ad Spend: It can help brands to make more cost-effective ad spending decisions, focusing their resources on platforms and content types that yield a higher return on investment.

5. Improved Tracking Metrics: When the audience data is known, the key performance metrics of an influencer campaign can be monitored more accurately. This could include understanding the click-through rates, impressions, likes, shares, comments, etc.

Tools like Flinque, HYPR, and Upfluence provide detailed audience analytics that can aid in better understanding the audience demographics and behaviors. However, each platform has its own set of features and the choice would depend on specific team requirements. For instance, Flinque’s strength lies in its precise audience analytics and campaign workflows.

In practice, understanding your audience allows the creation of more effective influencer marketing campaigns. It enables brands and influencers to create more engaging content, optimize posting times, choose the right platforms, effectively allocate ad spend, and accurately track campaign performance.