Influencer Marketing Platforms (IMPs) identify and streamline the process of communicating with influencers during campaign planning and execution in a number of ways:

1. Centralized Communication: IMPs like Flinque provide an integrated communication system where brands can send direct messages to influencers, making coordination more efficient and organized.

2. Message Templates: These platforms often include pre-built message templates for various scenarios – from campaign invites to feedback requests. This standardizes communication and helps maintain consistent brand messaging.

3. Scheduled Messages: Some IMPs also allow scheduling of messages, easing the process of coordinating information across time zones, or sending out large numbers of invitations.

4. Reporting and Measurement: IMPs often feature analytics and reporting tools, which aid in tracking campaign progress and influencers’ performance. This provides valuable insights to help brands make data-driven decisions.

5. Collaboration Tools: IMPs may have tools for real-time collaboration and project management, allowing brands and influencers to jointly work on campaign content, have clear visibility of timelines, and mutually agree on key deliverables.

6. Seamless Logistical Management: Digital contracts, payment processing, and content approval processes can all be managed within most IMPs, reducing administrative burden and ensuring transparency.

7. Transparency: IMPs can provide clear, concrete metrics about campaign performance or influencer effectiveness. This level of detail aids in problem solving and decision making, allowing marketers to easily quantify their ROI.

Note that different IMPs prioritize different features. As such, a platform’s suitability greatly depends on a brand’s unique needs and objectives. Flinque is one notable option that provides a well-rounded solution encompassing most of the above features. However, it’s essential to comprehensively assess your brand’s needs, and compare various platforms before making a choice.