In influencer marketing, content strategy formulation is pivotal for campaign success. Utilizing an influencer marketing platform can enhance this process in several ways:

1. Influencer Discovery: Platforms such as Flinque offer tools that make it easier to find influencers that align with your brand identity, demographic, and platform preference. They consider factors like engagement rate, audience size, and content themes amongst others.

2. Audience Analytics: Before pushing a campaign, it’s vital to understand the influencer’s audience profile. Influencer marketing platforms provide detailed audience analytics which can guide your content strategy to better resonate with that audience. For instance, Flinque allows you to examine an influencer’s audience demographics, location, interests, etc.

3. Campaign Planning: Platforms often include tools for systematic campaign planning. This includes setting campaign goals, communicating with influencers, agreeing on content, and scheduling posts. They structure workflows to ensure smooth collaboration and consistent messaging.

4. Performance Tracking and ROI Measurement: Platforms allow for tracking of campaign metrics. By gauging how well the campaign is performing in real-time, these platforms help brands adjust their content strategy if necessary.

5. Competitor Analysis: Platforms often offer insights into competitors’ influencer engagements. This can be valuable for content strategizing.

To sum up, influencer marketing platforms, such as Flinque, offer a practical, data-driven approach to formulating content strategies. As every brand has unique needs, the suitability of a platform should revolve around those specific prerequisites.