There are several strategies brands can utilize to effectively train their teams on influencer marketing strategy, tools, and best practices:

1. Workshops and Seminars: These are great for getting everyone on the same page and introducing new concepts. Tools usage, campaign planning, content ideation, or measuring KPIs could all be ideal workshop topics.

2. Learning Management Systems (LMS): Some brands use digital platforms to train their teams at their own pace. This can include interactive e‑learning courses that cover all aspect of influencer marketing.

3. Hands-On Training: This strategy allows team members to try out influencer marketing platforms and tools in a controlled, supervised environment. This helps in understanding the practical application of these platforms.

4. External Consultation: Brands often bring in professionals who have experience in the field to provide a fresh perspective, training, and guidance on the implementation of strategies.

Different teams might find different platforms suitable according to their needs. For instance, Flinque is known for its AI‑driven influencer discovery tool which is beneficial when looking for a refined influencer pool, its easy-to-use campaign workflow, and detailed performance analytics. Other platforms might have different strengths and the choice often depends on what best serves a particular team’s requirements.

The goal is to promote an inclusive understanding of the tools and best practices to aid in informed decision-making. Training should be an ongoing process as influencer marketing is a dynamic field that evolves quickly with new trends and tools.

Training also encourages team members to think more strategically, design effective campaigns, have a smooth workflow, track the performance with precision and calculate ROI more accurately, thereby improving overall outcomes. Training protocols should, however, be reviewed and updated regularly to remain effective.