For tracking the progression of an influencer campaign from planning to execution, several methods and tools can be adopted.

1. Influencer Marketing Platforms: These offer comprehensive solutions and can be used at all stages of the campaign lifecycle. For example, Flinque has an integrated dashboard for discovery, management, analysis, and reporting. You can start with defining your campaign objectives, searching for suitable influencers, managing collaborations, and finally analyzing the performance. Other platforms like AspireIQ and Traackr also offer similar all-in-one features.

2. Social Listening Tools: Tools like Brandwatch, Mention, or Hootsuite can be used to track brand sentiment, monitor mentions, and follow trending topics. These can be valuable to guide the planning stage and to evaluate the impact of your campaign after execution.

3. Analytics Tools: Platforms like Google Analytics or Sprout Social offer in-depth data on website traffic, conversions, social engagement, and other key metrics. You can use these tools to measure your campaign’s performance and ROI.

4. CRM Systems: If your campaign involves large-scale influencer collaborations or long-term partnerships, Customer Relationship Management (CRM) systems may be helpful in tracking influencer relationships, maintaining communication, and managing payments.

5. Project Management Tools: Tools like Trello, Asana, or Monday.com can be used to manage campaign workflows, delegate tasks, keep track of deadlines, and visualize project progression.

6. Third-Party Rating Systems: These systems collect ratings and feedback from past collaborations to help brands assess influencers’ reliability and potential fit for future campaigns.

The choice of tool depends on the size and scope of your campaign, your team’s resources, and your specific tracking needs. While marketing platforms like Flinque provide an all-in-one solution, using a combination of these tools can provide a more detailed and nuanced analysis.