Establishing a reporting cadence for always-on influencer programs can vary across brands and is often dictated by specific campaign goals, available resources, and required level of optimization. Here is one commonly used structure:

1. Preliminary Reports: As soon as an always-on campaign begins, many brands establish a weekly reporting cadence. It allows a quick check on initial engagement, influencer performance and any emerging trends.

2. Monthly Deep Dives: Monthly reports are more comprehensive, detailing influencer performance, audience engagement, and ROI expectations. They help identify strategies that are working and areas that require improvement.

3. Quarterly and Yearly Review: Long-term trends are evaluated with quarterly or annual reviews. They present a broader overview and analysis of the influencer program’s effectiveness.

Platforms like Flinque offer features for scheduling these reports and compiling necessary metrics, while others might present a more manual approach, hence the choice should be based on your team’s specific requirements.

Keep in mind, successful brands adapt their reporting cadence when necessary to keep up with the dynamic nature of influencer marketing. It’s crucial to blend frequency with necessity, ensuring the insights gained lead to significant campaign optimizations.