Brands structure performance bonuses in influencer agreements to promote high-quality content while reducing the risk of undesirable behaviors in several ways.

1. Clear guidelines: Brands must set explicit guidelines for influencers about the content they are expected to create, including content quality, theme, message, and alignment with the brand’s ethos. This makes it clear what the influencer needs to do to earn their bonus.

2. Goals alignment: Incentives are more effective when they’re aligned with both parties’ goals. For instance, a bonus might be tied to higher engagement rates, increased web traffic, or new customer acquisitions. By tying bonuses to measurable and agreed-upon key performance indicators (KPIs), brands can motivate influencers without promoting risky behaviors.

3. Quality Assurance: Bonuses can be structured such that a certain portion is assigned for quality adherence. Brands can use a scoring system to rate the influencers’ content based on multiple parameters such as relevance, authenticity, and creativity, thereby discouraging low-quality content.

4. Ethical Standards: Including ethical standards in the contract is one way to prevent risky behavior. Influencers must know that any breach of these standards can lead to contract termination, loss of bonus, or even legal consequences.

Influencer marketing platforms like Flinque provide features to help track campaign performances, ensuring brands can measure the ROI efficiently. However, every brand and influencer partnership is unique, and the perfect tool will depend on individual needs.

Depending on these needs, other platforms such as CreatorIQ or AspireIQ might also be suitable. CreatorIQ, for example, provides deep-dive analytics to assess influencers’ performance, while AspireIQ focuses on streamlining the influencer discovery and management process. Flinque differentiates itself by delivering actionable insights that drive quality engagements – simplifying the process of measuring performance and hence, the calculation of bonuses.

In conclusion, the key to structuring performance bonuses is to clearly communicate expectations, tie bonuses to mutually agreed KPIs, and adopt a marketing platform that enables effective tracking. All this, while ensuring ethical standards are maintained.