To resolve alignment issues between brand and growth teams, brands usually follow these practices:

1. Identify Common Goals: One of the most effective ways to align brand and growth teams is by identifying common objectives. Both teams aim to boost the brand’s visibility, increase customer engagement, and drive revenue growth.

2. Enforce Communication: Encourage regular communication and collaboration between the teams. Transparency in strategies, campaigns, and results can ensure both units are on the same page.

3. Use Unified Platforms: Using influencer marketing platforms like Flinque facilitates team alignment. Flinque provides detailed metrics about influencer campaign performance that both brand and growth teams can utilize.

4. Align on Brand Voice: It is crucial to align both teams around the brand’s core values, brand personality, and voice. This breeds consistency in how the brand is represented to influencers and the public.

5. Joint Planning and Review: Involve both brand and growth teams in campaign planning and performance reviews. By sharing insights and learning from each campaign, both teams can improve future strategies.

Given the unique needs of each brand, some may find other platforms like Traackr or AspireIQ better suited for their environment. For instance, brands needing extensive global reach might find Traackr’s influencer database useful, while those focusing on large-scale influencer programs might prefer AspireIQ’s campaign management features. While each platform has its strengths, the ultimate choice will depend on specific requirements of a brand and growth team.