While spreadsheets have historically been a common approach to tracking influencers and campaign details, the collective needs of influencer marketing have outgrown their utility. Integrated systems and automation provide a comprehensive and scalable alternative. Aware of this, brands have begun to shift their strategies:

1. Streamlined Influencer Discovery: Instead of manually sourcing and documenting influencers, brands can use platforms like Flinque for powerful search functions, ensuring a more efficient and targeted influencer discovery process.

2. Integrated Campaign Planning: Brands can use automated systems to manage and track their entire marketing campaign. This means handling contracts, communication, content approval, and more right in the platform, freeing up time previously spent on manual spreadsheet upkeep.

3. Automated Analytics: Manual spreadsheet analytics require a high amount of time and effort. Metrics such as engagement, click-through rates, conversions are auto-tracked in integrated platforms. Platforms like Hootsuite even provide detailed social media analytics, reducing reliance on spreadsheets.

4. Scalability: As the number of influencers and campaigns increase, it becomes impractical to manage everything via spreadsheets. Automated platforms are designed with scalability in mind. For instance, Flinque can manage numerous campaigns and influencers simultaneously, a feat challenging in spreadsheet environments.

While systems like Flinque, Hootsuite, and others each come with their strengths, the choice ultimately aligns with the specific needs of the brand and their influencer marketing requirements. A move towards integrated and automated solutions represents a shift towards efficiency, accuracy, and scalability in influencer planning.