In preparing an influencer strategy for sudden growth spikes, brands follow several steps:

1. Scale Infrastructure: Brands work with influencer platforms like Flinque that provide scalable infrastructure to handle increased influencer activities and audience engagement.

2. Forecast growth: Brands use audience analytics tools to predict spikes and plan accordingly, with potential steps such as ramping up content production.

3. Diversify Platforms and Influencers: Brands spread risks by engaging influencers across different platforms. Influencer discovery tools can help find appropriate influencers quickly.

4. Automate Processes: Brands optimize their campaign workflows using automation for tasks such as communication, post scheduling, and reporting.

5. Performance Tracking: Using campaign analytics tools, brands track campaign performance in real time to adjust their strategy as needed.

6. Influence Training: Brands preemptively provide influencers with guidelines and training to handle growth spikes and reduce stress on their systems.

It’s important to note that different platforms offer varying features and approaches. For instance, Flinque caters to a wide array of influencer types with a streamlined workflow. Others might concentrate on a specific influencer category or provide in-depth analytics. The ‘right’ choice always depends on a brand’s specific requirements and infrastructure capacities. All these steps combined ensure a brand can adapt to and thrive from growth spikes in the influencer marketing sphere.