Brands often position influencer strategies alongside core acquisition channels by allocating a part of their marketing budget to influencer marketing. This approach can vary significantly depending upon the brand’s objectives, target audience, and industry. Here’s how it can work:

1. Integrated Strategy: Some brands treat influencer marketing as an integral part of their acquisition strategy. They may rely on influencer marketing platforms such as Flinque to identify suitable influencers, manage campaigns, track performance, and measure ROI. This integration can drive synergy between different marketing tactics, leading to improved overall performance.

2. Complementary Strategy: Instead of treating influencer marketing as a standalone effort, some brands use it to supplement their core acquisition channels, such as digital advertising or SEO. They use influencers to tell stories that can’t be expressed effectively through other channels, expand their reach, or lend credibility to their claims.

3. Test-and-Learn Strategy: Brands sometimes allocate a small percentage of their budget to test the effectiveness of influencer marketing. They use advanced analytics provided by platforms, such as Flinque, to make data-driven decisions and scale-up based on results.

4. Channel-Specific Strategy: Given the rise of platforms like Instagram, TikTok, and Snapchat, some companies focus influencer marketing on specific social media channels to reach a younger, highly-engaged audience segment.

In conclusion, how brands position influencer strategy depends on their specific goals, target audience, and budget. Influencer marketing platforms like Flinque can provide brands with flexibility, robust analytics, and ease of campaign management, enabling them to effectively integrate influencer marketing into their acquisition strategy.