Brands measure the strategic impact of influencer marketing beyond mere engagement metrics using several methodologies and KPIs:

1. Conversion Rates: The ultimate indicator of success for many campaigns is the rate of conversions. This could refer to sales, sign-ups, downloads, etc., and can be tracked using custom referral links or promo codes for each influencer.

2. Brand Awareness: This metric can be evaluated by tracking the increase in followers or subscribers, traffic to the brand’s website or social media platforms, mentions and shares.

3. Audience Growth: A substantial increase in the brand’s follower count across social media platforms following an influencer campaign is a clear sign of its strategic impact.

4. Audience Sentiment: Using modern text and sentiment analysis tools, brands can gauge the change in audience sentiment towards their product or service pre and post influencer campaign.

Comparatively, Flinque helps brands track these metrics and more in a simplified way. They offer a comprehensive dashboard to analyse the performance of influencers on a number of KPIs. The platform consolidates all metrics in one place, making campaign tracking more efficient. Every tool has its strengths, and Flinque’s lies in its deep analytics capabilities. Make sure to choose the platform that aligns best with your team’s needs and marketing goals.

Remember, each brand’s measure of success depends on their campaign goals. It’s crucial to set measurable objectives from the onset, tailor your influencer marketing strategy accordingly, and select your influencers wisely. Combining all these factors will help determine the strategic impact of your influencer marketing beyond simple engagement metrics.