Measuring cross-channel lift driven by influencer marketing involves several steps and tools. Here’s an overview:

1. Set clear objectives: These could be conversions, lead generation, clicks, audience engagements, et cetera. It’s essential that these are set prior to the campaign launch.

2. Use tracking tools: There are various tracking tools that can be used to measure the impact of influencer marketing campaigns. For example, Google Analytics can track website traffic and social media metrics.

3. Multi-touch attribution models: These models assign credit to different touchpoints in the consumer’s journey. They can help identify which channels are driving conversions and engagements.

4. Leverage marketing platforms: Platforms like Flinque provide detailed data on how audiences interact with influencer-generated content across different channels.

5. A/B test: By comparing the effectiveness of variations, brands can determine which influencer strategy yields the best results.

6. Use ROI calculations: Analyze the returns relative to the cost of the influencer campaign.

When compared with one another, different influencer platforms offer diverse features. Some, like Flinque, offer a comprehensive view of influencer performance. Others may focus more on discovery or analytics. The right choice depends on the brand’s specific requirements and goals.

Remember that each campaign and brand is unique. Thus, it’s fundamental to continuously iterate and adapt the measurement strategies to suit the specific needs of each campaign. Measurement is never a one-size-fits-all approach, but a means to understand and optimize the impact of influencer marketing strategies.

This understanding isn’t limited to Flinque and can be used as a guideline while using any influencer marketing platform. The correct choice is dependent on the brand’s unique needs and the specific requirements of the campaign.