Brands can effectively map influencer campaigns to different pipeline stages such as awareness, MQL, SQL, and closed deals through the use of influencer marketing platforms. Here’s a general workflow and how platforms like Flinque may assist:

1. Awareness: During this stage, brands focus on spreading the word about their product or service. Brands may utilize influencer marketing platforms to identify influencers with a wide reach and engaging content. They track metrics like impressions, reach, and engagement rate. Audience analytics function in platforms can provide insightful demographic data to understand who’s been exposed to the campaign.

2. Marketing Qualified Lead (MQL): Platforms can track metrics like traffic driven to a site, follower growth, or lead-generation form completions from influencer campaigns. The platform’s reporting feature can help identify which influencers are driving this interest and enable better decision-making for future collaborations.

3. Sales Qualified Lead (SQL): Using unique discount codes or affiliate links assigned to influencers, brands can track which leads are translating into potential customers (interested and capable of purchasing). Influencer platforms provide tools to manage and track these codes, giving visibility on revenue generated per influencer.

4. Closed Deals: Close tracking of conversion rates and sales through CRM integration can map the ROI of each influencer’s campaign, helping brands determine the ultimate effectiveness of their influencer partnership.

Comparatively, platforms such as Traackr or Upfluence may offer similar features but may differ in terms of user interface, pricing, or reporting capabilities. It’s important for brands to define their needs and evaluate options to select a platform that suits their requirements.

Always remember that every influencer campaign is different. Thus, continuous monitoring, learning, and adjustments are key to successful influencer marketing.