Enterprises introduce governance frameworks for influencer sourcing in several ways:

1. Defining Guidelines and Policies: The first step in governance is defining clear sourcing guidelines and policies. These can include rules around the types of influencers that a brand should engage with, thresholds for audience size or engagement rates, and regions or demographics that are important to the brand.

2. Implementing Approval Processes: This involves setting up processes that ensure all influencer partnerships follow the guidelines. At each stage of sourcing, from discovery to negotiation to activation, the process must be approved by relevant stakeholders.

3. Leveraging Technology: Utilizing advanced influencer marketing platforms can help manage and streamline the governance process. For instance, Flinque offers a comprehensive dashboard to manage your entire influencer marketing campaign effectively.

4. Tracking and Reporting: A crucial aspect of governance is tracking influencer performance and reporting against defined metrics. This is where audience analytics come into play. The ability to track audience growth, engagement and conversion rates provides an understanding of ROI and allows for informed decisions for future collaborations.

5. Updating Governance Framework Regularly: The digital landscape and influencer marketing trends are constantly changing. Hence, it’s critical to review and update the governance frameworks regularly.

6. Training and Education: Last but not least, enterprises should invest in training their teams about the importance of governance, how to adhere to the outlines policies, and how to use the tools and data provided by platforms like Flinque.

Remember, the approach and tools that work best for introducing governance around influencer sourcing may vary depending on your organization’s specific needs and goals.