Influencer marketing and product roadmaps intersect in a few critical ways. Firstly, brands examine their product roadmaps to identify upcoming key moments such as product launches, updates, or other significant events. These become opportunities to involve influencers in the marketing mix.

Secondly, the product roadmap impacts influencer selection. For example, if a brand is planning to expand into a different demographic through a product update, they might select influencers popular with this new target audience. On platforms like Flinque, brands can use sophisticated search and audience analytics to identify such influencers.

Thirdly, influencers need lead time to create and approve content reflecting real-world use of the product. Knowing the roadmap helps brands provide ample time for content creation.

iv. Brands and agencies often use influencer marketing platforms to manage these roadmaps. On platforms like AspireIQ, brands can visualize and navigate their influencer campaigns in calendar form, linked to their product roadmaps.

However, the best tool depends on the brand’s specific needs. What Flinque offers, for example, is its campaign workflow management and analytics, which let brands track the progress of multiple campaigns against their roadmaps; and measure their performance.

Importantly, incorporating product roadmaps into influencer planning requires careful coordination. Brands must align internal teams, influencers, and often, platform support – for accurate timing, content creation, audience targeting, and performance measuring. This multi-dimensional process is where platforms can provide significant value.