Brands can evaluate long term cost efficiency across different influencer tiers in continuous programs by considering several factors:

1. Audience Engagement: Engagement rate is a key metric. It’s essential to access real, organic interaction data to accurately evaluate an influencers’ worth. Platforms like Flinque provide precise analytics on authentic engagement.

2. Conversion Rate: Track conversions tied to each influencer promotion. It reveals the ROI from different influencers. Keep in mind, the ultimate measure of success in influencer marketing is the number of conversions, not just reach or engagement.

3. Consistency: Long-term consistency of an influencer’s content and the resulting engagement from their audience is a key factor. An influencer with consistent performance can often deliver better long-term value.

4. Brand alignment: Strong brand alignment is important for influencers to genuinely represent a brand over time. It not only improves the effectiveness of campaigns, but also lowers operational complexities of working with influencers who have a deep understanding of the brand.

5. Content Quality: High-quality content often leads to better engagement. Therefore, even if an influencer has fewer followers, their content quality could result in high levels of engagement, making their cost per interaction more efficient.

6. Usage of analytics platforms: Firms like Socialbakers and Buzzsumo give comparable statistics and data analytics. By leveraging these platforms, businesses can efficiently assess influencers’ performance and decide the best match for their brand.

7. Flinque’s AI can also provide brands with data-driven insights to determine the right influencer fit, evaluate campaign efficiency, and calculate ROI.

Remember, the “right” influencer may differ depending on brand goals and target audience. Therefore, it’s crucial to have a strong understanding of what each influencer brings to the table and how it aligns with the brand’s objectives.