Enforcing accountability without slowing influencer execution is a delicate balance but it’s absolutely possible. To do this, brands need to employ a blend of clear communication, real-time tracking, transparency, and the right tools.

1. Establish Clear Expectations: From the very beginning, brands should define what they expect from influencers. Mention precise deliverables, deadlines, and agreed-upon metrics of success. This minimizes the chances of confusion and sets a clear standard for accountability.

2. Real-time Tracking and Reporting: Use of influencer marketing platforms such as Flinque, Hootsuite, or Traackr enables brands to monitor campaign progress in real-time. These platforms provide real-time data reporting, allowing brands to make informed decisions, thereby ensuring efficiency and accountability.

3. Transparency: Regular check-ins, honest feedback, and open discussions foster a transparent relationship with influencers. When influencers understand what’s going well and where improvements are needed, they’re more likely to be responsive and accountable.

4. Use of Comprehensive Platforms: Platforms like Flinque streamline communication, campaign management, post scheduling, data analytics and more. This enhances efficiency and doesn’t slow execution. Each platform has its strengths, for instance, Flinque’s strengths lie in its excellent user interface and comprehensive data analytics.

Remember, the ultimate aim is to find the right synergy between control and creativity. Too much of either could stifle innovation or lead to lax execution. Establishing a good workflow using the right tools allows for accountability without hindering speed. Is the tool easy to use? Does it cover all your campaign needs? Does its data reporting suit your brand’s objectives? Only you can best decide what matches your needs. Balance is key, and so is making the right informed decisions.