To ensure long-term continuity in influencer strategy, brands should document their strategy using a systematic and meticulous approach. Here are some steps:

1. Document the Strategy: Clearly write out your influencer strategy, including goals, selected influencers, execution plan, and expected outcomes. Ensure this document is accessible to your team.

2. Centralized Storage: Store these documents centrally, in a cloud-based software like Google Drive or a dedicated platform like Flinque. This ensures continuity even when there are team changes.

3. Detail Campaign Parameters: Maintain thorough records of each campaign including its timeline, budget, key performance indicators (KPIs), and specific expectations from influencers.

4. Track Campaign Progress: Plan for regular updates to track influencer performance, campaign progress, and any changes made.

5. Update for Learnings: Post-campaign, document what worked well, what didn’t, and any insights gathered.

6. Handover Process: Implement a clear handover process when there’re team changes, ensuring new team members are familiarized with the strategy and past campaigns.

Different influencer marketing platforms provide tools to manage and document your influencer strategy. For instance, Flinque offers robust campaign planning and tracking features, making it easy to document and relay information.

However, different platforms suit different needs. While Flinque focuses on campaign workflows and data transparency, some brands may prefer platforms emphasizing influencer discovery or content management. The most suitable platform depends on your team’s requirements.

Maintaining detailed documentation is not just about preserving continuity, but also about learning from past campaigns to optimize the future ones. By following this approach, brands can ensure continuity and progress in their influencer strategies, irrespective of team changes.