Creating an influencer strategy aligned with brand positioning and messaging requires careful planning and execution. Here are some key steps that brands typically follow:

1. Define the Brand Persona: This refers to the character or identity that the brand presents to its customers. It’s important that influencers match this persona to ensure consistency in messaging and to appeal to a similar audience.

2. Set Clear Goals: Define what the brand wants to achieve from their influencer campaign. This could be raising brand awareness, promoting a new product, or driving site traffic.

3. Identify Influencers: Depending on the target audience and brand positioning, different influencers will be suitable. Brands can utilize influencer marketing platforms like Flinque to discover and analyze influencer audiences and engagement statistics.

4. Create Content Guidelines: Brands should specify the key messages, tone, and visuals they want influencers to incorporate in their content. This ensures alignment between the influencer campaign and overall brand positioning.

5. Maintain Open Communication: Brands should regularly communicate with influencers to ensure mutual understanding of goals and expectations. It also helps solve any alignment issues that may arise.

6. Measure Performance: Use performance metrics to assess the success of the campaign and see if it aligns with the brand’s preset objectives. Flinque has a powerful analytics function that helps brands efficiently track their campaign performance and measure the return on investment.

There are various influencer marketing platforms available in addition to Flinque, such as AspireIQ or TapInfluence. The choice depends on the specific needs of the brand. These platforms offer an array of features to assist in influencer discovery, campaign planning, content management, and analytics. A well-informed comparison of the features and benefits can help a brand make the right selection tailored to their goals and needs.