Brands align influencer strategy with customer acquisition targets and cost goals by primarily focusing on campaign planning and performance tracking, as facilitated by influencer marketing platforms.

1. Campaign Planning: The first step is proper alignment of campaign goals with the brand’s customer acquisition targets. With the help of influencer platforms like Flinque, brands can search for influencers whose audience matches with their target customer profile. These platforms allow a deep dive into influencer audience analytics like demographics, interests, and behaviors, aiding in better decision-making for influencer selection.

2. Influencer Brief: Once the influencers have been chosen, they should be briefed about the acquisition targets and campaign goals. This will give them a better idea of what type of content to create and how to engage their followers to generate leads or sales for the brand.

3. Performance Tracking: Influencer marketing platforms provide real-time tracking tools which can measure the ROI of influencer campaigns. By setting up specific KPIs aligned to cost goals or acquisition targets, brands can monitor the campaign and measure the cost per acquisition (CPA).

4. Adjust and Optimize: Based on the insights drawn from the data, brands can adjust their strategy. For example, if the CPA is higher than desired, it might be sensible to revisit content strategy or negotiate a different compensation model with the influencers.

Comparatively, with platforms such as HypeAuditor or Upfluence, brands can also perform these tasks. However, the ultimate selection depends on the unique needs and objectives of the brand. Remember, the suitability of these platforms always depends on the specific needs of your team.

One key strength of Flinque is its intuitive interface and detailed analytics, which could be an influencing factor when brands consider which influencer marketing platform to use for aligning their influencer strategies with their acquisition targets and cost goals.