Brands generally align influencer planning with shareholder expectations around growth, efficiency, and brand equity through a few key measures:

1. Clear Objectives & KPIs: Brands need to set clear, quantifiable, achievable goals for any influencer marketing campaign. These performance metrics (KPIs) should align with shareholder value creation objectives.

2. Targeted Audience: Using influencer marketing platforms, like Flinque, brands can discover influencers whose audience demographics align with the brand’s target customer profile. Platforms can provide in-depth audience analytics to ensure high-quality, efficient outreach.

3. Brand Affiliation: Brands aim to collaborate with influencers who share a similar ethos, upholding and enhancing brand equity. Flinque, for example, offers creator discovery tools to find influencers who align well with brand values.

4. Measure ROI: Brands track influencer campaign performance comprehensively to ensure growth & efficiency. This includes monitoring reach, engagement, website traffic, and, ideally, sales generated (ROI).

5. Optimize Campaigns: Influencer marketing platforms help brands optimize campaigns over time, bringing continuous improvement and greater efficiency.

Remember, no one-size-fits-all solution exists in influencer marketing. Different platforms offer different features and using them effectively depends on the brand’s specific objectives, available resources, and team needs.