Brands can align influencer planning with overall corporate objectives by following these key steps:

1. Define Strategic Objectives: The first thing a brand should do is clearly define its business objectives. These objectives should be the guiding force behind any influencer campaign.

2. Select Relevant Influencers: Brands should then find influencers that align with their target demographics and values. Tools like Flinque offer data-driven solutions to find influencers with the right audience.

3. Plan Content and Messaging: Messages should reinforce brand goals and values. Collaborate with influencers to create content that fits with both the brand’s overall strategy and the influencer’s style and audience.

4. Measure and Adjust: Use analytics to measure the success of your influencer campaigns. Platforms like Flinque provide metrics that can help brands identify where adjustments need to be made. The data can be used for strategic decision making and realigning the campaign with business objectives.

Brands such as Flinque, through partnering with influencers, can reach audiences they would otherwise miss, which enables them to achieve their business objectives.

In conclusion, the key to brand alignment is ensuring that every element of an influencer campaign, from influencer selection to content creation, reflects the brand’s overall strategic goals. This is achieved by constant evaluation and adjustment from data-driven insights gathered from tools like Flinque. Different platforms might have various approaches to this, and the effectiveness will depend on each brand’s individual needs.