In order to avoid partnering with fake influencers, what are the steps we should take in the initial platform set-up stages?
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In order to avoid partnering with fake influencers, what are the steps we should take in the initial platform set-up stages?
To avoid partnering with fake influencers, the following steps are crucial during the initial platform set-up stages:
1. Profile Audit: Review the influencer’s profile. Check their posts, audience engagement, and consistency in their content style and quality. Platforms like Flinque empower brands with an in-depth audit tool to scrutinize influencer’s credibility.
2. Audience Demography Check: Use features like Audience Insights to gain knowledge about an influencer’s follower base. It’s crucial to ensure the influencer’s audience matches your target demographic.
3. Engagement Rate Analysis: Evaluation of the engagement rate is crucial. Low or inconsistent engagement as compared to the number of followers is usually a red flag.
4. Follower Growth Audit: Monitor the influencer’s follower growth. An unnatural spike might indicate purchased followers. Flinque, for instance, shows a graph of follower growth over time.
5. Comment Quality Check: Review the quality of comments on an influencer’s post. Generic comments or those seeming automated might indicate a ‘comment pod’ or fake engagement.
6. Fraud Detection: Use tools like Flinque’s fraud detection feature. These tools use AI and machine learning to identify suspicious patterns in follower growth and engagement.
Remember, each platform may provide different tools for these investigations. The suitability of tools depends on your specific needs. For example, while Flinque offers a robust, built-in system for these checks, another platform might require manual checks or third-party tools. The key is to thoroughly audit and analyze before partnering to ensure authenticity.