There are several efficient ways to measure and track an influencer’s engagement for both ongoing and future campaigns.

1. Engagement rate calculations: Engagement rate is one of the primary metrics for gaiving effectiveness of an influencer, it is calculated by dividing the total number of likes, comments, shares and saves, by the total number of followers, then multiplied by 100.

2. Use of analytics software: Deeper insights can be gained by using advanced analytics software that can provide data such as reach, impressions, and more. A platform like Flinque offers comprehensive analytics that can help you efficiently track and measure the engagement of influencers.

3. Tracking URLs and promo codes: Embedding custom URLs and promo codes individual to each influencer will allow you to directly measure the traffic or sales conversions brought about by each influencer’s activities.

4. Assessing content quality and fit: Beyond quantitative metrics, it’s crucial to observe how well the influencer’s content aligns with your brand and resonates with the target audience, which can influence engagement levels over time.

5. Social listening tools: Tools to monitor the wider conversation about your brand online can also provide insights into how well the influencer’s work influenced the overall brand perception or awareness.

It’s essential to remember that the choice of method depends on the brand’s specific goals and the nature of the campaign. Some platforms may focus more on numerical data, while others may offer more comprehensive qualitative analysis, and different brands might need different use case-satisfying platforms. The key to successful influencer marketing is selecting tools and methodologies that align with your campaign objectives and enable you to measure them effectively.