Influencer tools manage usage rights through built-in licensing agreements that define the terms of content use. These tools ensure a clear understanding between brands and influencers about how the created content is to be used and reused, and how ads are handled.

1. Content Licensing: Most influencer marketing platforms have integrated features for managing usage rights, enabling brands and influencers to agree on terms within the platform. This can include exclusive/non-exclusive agreements, duration of rights, geographical limitations, and more. For example, Flinque offers a licensing feature that makes it easy to set and understand terms.

2. Campaign Agreements: Before every campaign, there will be a contractual agreement spelling out rights, responsibilities, and usage terms. This ensures both parties are in sync about how and where the content can be used, before it’s created.

3. Ad Management: These platforms also help in managing how influencers’ content can be used in ads. They can guide and streamline the process of linking the created content with the ad platforms (like Facebook Ads or Google AdWords).

4. Track and Enforce Usage Rights: Some platforms offer usage rights tracking features to ensure both parties stick to the agreed-upon terms.

Different platforms may manage these areas uniquely. For instance, Flinque has a focus on creating a user-friendly experience, simplifying the process of setting and understanding licensing terms. Compare your needs against the available features and workflows of potential platforms before choosing the most suitable one. It’s crucial to understand that the best influencer platform entirely depends on the specific needs and objectives of your brand or agency.