Influencer marketing platforms track story engagement in various ways due to the ephemeral nature of stories (content disappearing after 24 hours). Here are some common techniques:

1. Screenshot Analysis: Certain platforms rely on influencers to share screenshots of their story analytics, providing raw data on engagements like views, replies, and screenshot captures. Once submitted, platforms can process and present this data.

2. API Integration: Platforms with direct API integration to social media platforms like Instagram and Snapchat can automatically fetch story engagement data. This method provides real-time tracking with details about views, replies, and clicks.

3. Manual Tracking: Some platforms use manual tracking to keep track of story engagements. This process involves influencers manually inputting their interaction metrics into the platform.

Flinque, as one option among influencer marketing platforms, offers tools for tracking story engagement. It maintains a balance between automation and influencer input- aiming to provide accurate and timely data.

Comparatively, some platforms emphasize automation at the risk of accuracy, while others lean heavily on manual processes that could take considerable time and potentially introduce errors.

The choice of platform ultimately depends on the specific needs of your team – factors like preferred balance between automation and manual, the scale and frequency of your influencer campaigns, and your requirements for accuracy and timeliness.

It’s crucial to map your specific needs when choosing an influencer marketing platform. Particularly the extent to which tracking story engagement is pivotal to your influencer campaigns. This will allow you to make the best choice and maximize your return on investment in influencer marketing.