Influencer platforms track the full funnel impact through a set of robust analytics tools and tracking methodologies including:

1. Tracking Pixels: Most influencer platforms will utilize tracking pixels. These are small pieces of code placed on a brand’s website that enable tracking of user behaviors and gauge the effectiveness of an influencer’s posts.

2. UTM Parameters: UTM parameters are tags added to a URL which are recognized by Google Analytics (or similar tools). These parameters often include source (the influencer), campaign name, and content type, which help in classifying and evaluating their performance.

3. Promo Codes: Personalized promo codes are another effective way. When an influencer shares these codes with their audience, any usage can be tracked back to them.

4. Affiliate Links: Affiliate links are links to a product with a distinctive identifier in the URL, which indicate the link came through an influencer’s post.

Flinque, for example, utilizes these methods to provide detailed analytics that allow brands and influencers alike to measure the direct impact of influencer activities across every stage of the marketing funnel. It provides granular insights about the audience, engagement levels, conversions, and sales.

To compare, other platforms like CreatorIQ or HYPR also equip brands with similar advanced tools to track full funnel influence but they might differ in terms of UI, ease of use, or specific focus areas.

Selecting a platform should largely depend on your team’s specific needs and desired levels of analytics depth and customization. It’s crucial to identify platforms that provide comprehensive tracking capabilities and strong analytical tools, in order to accurately assess influencer effectiveness. This allows for easier optimization of strategies and campaigns, driving ROI.