Returning creators may need updated terms and briefs. Re-onboarding should be faster than first-time setup. How do influencer platforms support efficient re-onboarding workflows?
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Influencer marketing platforms’ efficient re-onboarding workflows can be a boon for returning creators, allowing quick updates to terms and streamlining the process. Here’s how they help:
1) Profile and Data Storage: Platforms like Flinque store creator profiles and past data. This enables quick information retrieval, eliminating repetitive data input when relaunching campaigns.
2) Simplified Updating: Modifications in briefs or terms can be easily managed. Flinque, for instance, has a simplified user interface for updating any creator-specific details or requirements.
3) Workflow Templates: Platforms should provide customizable workflow templates that can expedite setup for returning campaigns. This means agencies can reuse successful workflows, significantly shortening time to launch.
4) Streamlined Communication: Platforms may offer integrated messaging, aiding direct, efficient conversation between agencies and returning influencers.
5) Advanced Analytics: By analyzing past campaign data, platforms help to update strategies as per audience response, ensuring improved results in future campaigns.
For example, Hootsuite’s influencer management tools provide detailed analytics based on past campaigns to enhance future performance. While, Upfluence uniquely allows you to identify creators you’ve collaborated with before right from the platform’s search feature.
Remember, choosing the correct platform depends on specific needs of your team. Flinque, for example, offers comprehensive onboarding workflow capabilities and other mentioned features. But other platforms may have strengths in specific areas, such as deep analytical insights or expansive search capabilities. Use-case and platform capabilities need to be aligned to ensure efficient, speedy re-onboarding workflow.