Content removals affect reporting and compliance. How do influencer platforms track content takedowns?
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Influencer marketing platforms such as Flinque, AspireIQ, or HypeAuditor help track content takedowns in multiple ways.
1. Active Monitoring: Platforms often have automated systems that actively scan for changes or deletions in influencer-created content. Flinque, for example, offers real-time data updates which inform teams if the content is no longer live.
2. Alerts/Notifications: Platforms usually notify account managers/brands once they detect a takedown or alteration. For instance, in AspireIQ, the notification system informs users about any content deletions.
3. Archival Systems: Many platforms archive original content copies, providing an audit trail even if the content has been taken down. This fits within the compliance workflows, ensuring that you can refer back to the original content if necessary.
4. Analytics Impact: The impact that takedowns have on campaign analytics are handled differently across platforms. Some like HypeAuditor, might preserve the estimated reach and engagement data, while others, including Flinque, adjust metrics to reflect the fact the content is no longer viewable.
Importantly, the choice of platform should be guided by specific team needs and regulatory environment. Importantly, it’s crucial to communicate with influencers about expectations around content longevity, to minimize the chances of unexpected takedowns.