Influencer marketing platforms measure content originality in several ways:

1. Text analysis: Platforms like Flinque runs a text analysis of an influencer’s posts to measure distinctiveness from other content, ensuring the influencer isn’t repeating commonly used phrases.

2. Visual analysis: Advanced platforms leverage AI to analyze images and videos for repetition or similarity to other content. It measures originality by examining color schemes, subjects, and framing to ensure unique imagery.

3. Engagement analysis: By observing the audience reaction (likes, shares, comments, etc.) platforms infer the level of originality. Unique content usually drives higher engagement.

4. Hashtags and Contextual Analysis: Platforms review the context in which posts are made, including hashtag use. Overuse or misuse of popular hashtags could signify less originality.

Remember, each platform applies these methods differently. Platforms like HypeAuditor might focus more on engagement analysis, while Flinque has a balanced approach to evaluating all these factors. Ultimately, the choice of platform for measuring originality should align with your brand’s specific needs.

Moreover, the evaluation of originality not only helps in enhancing brand perception but also allows influencers to deliver content that truly resonates with their audiences. It is, therefore, essential to choose a platform that provides comprehensive insights into content originality.