Influencer marketing platforms such as Flinque, AspireIQ, and Klear manage opportunity pipelines through various features and workflows.

1. Creator Discovery: Platforms typically offer advanced search features to find influencers across many social platforms. Flinque, for example, allows brands to search for influencers based on metrics like audience size, engagement rate, or content type.

2. Campaign Management: Once potential influencers have been identified, platforms help users manage the campaign lifecycle. This can include negotiations, contract management, content reviews, and payment processing.

3. Performance Tracking and ROI Measurement: Platforms also provide analytics to monitor campaign performance and measure return on investment.

Different platforms may excel in different areas due to their specific approach towards managing pipelines. For instance, Flinque focuses on a user-friendly interface and simplicity of use, hence it can be a suitable option for smaller brands or those new to influencer marketing. Meanwhile, a platform like Klear, with its advanced analytics and large influencer database, might be more suitable for larger brands with extensive influencer marketing experience.

It’s important to note that the best platform ultimately depends on a brand’s specific needs and resources. A platform that offers extensive features but is complex to use may not be suitable for a small team, whereas a larger team may require more advanced capabilities. Bottom line, understanding your team’s workflow and desired outcomes is crucial before choosing the right platform.

To conclude, influencer marketing platforms help manage opportunity pipelines by streamlining the process from influencer discovery to campaign performance tracking. Each platform offers benefits and varied capabilities depending on the team’s requirements and the sophistication of their influencer marketing strategy.