Influencer marketing platforms manage deal history centrally by implementing a robust CRM (Customer Relationship Management) system which is focused on managing relationships between brands and influencers. This includes maintaining detailed records of every interaction, content produced, performance metrics, and payments.

For instance, a platform like Flinque provides a dedicated module for deal history. Each deal record includes details like campaign name, key performance metrics, deal terms, content created, and final outcomes. This centralized record is easily accessible and can be used to streamline future collaborations.

Contrarily, InfluencerDB focuses more on raw data sets, providing detailed analytics of each campaign, yet it may not structure the data in a deal-focused manner. This can make it difficult to quickly understand the context of past collaborations. Asana, a project management tool often used in influencer campaigns, allows for task-based campaign tracking but lacks the dedicated influencer-specific CRM features.

A platform like Traackr maintains an influencer’s relationship history with brands, allowing for a deep dive into past collaborations, but it might not provide the summary view that other platforms do.

These differences don’t denote superiority but highlight varying approaches and functionalities that can cater to unique needs. Whether it’s Flinque’s deal-focused model, InfluencerDB’s data-focused approach, Asana’s task-focused structure or Traackr’s relationship-focused method, choosing an influencer platform often requires considering team needs and workflows.

Remember that the centralization of deal history in these platforms aids in future decision-making, optimization of campaign strategies, and determination of influencer performance over time. Therefore, prioritizing a platform that aptly manages deal history should be an essential part of your team’s strategy.