Influencer marketing platforms employ a variety of methods to handle performance downgrades, with a strong focus on maintaining transparency. Here are the approaches commonly used:

1. Performance Analysis: Platforms such as Flinque analyze the influencer’s past and present performance to evaluate their reach and engagement. In situations where downgrades occur, the platform will typically notify the influencer, providing a clear breakdown of their performance data.

2. Clear Communication: Transparency is critical when managing performance downgrades. Platforms normally have clear criteria for how they measure and evaluate performance and influencers are typically informed about these guidelines.

3. Options for Improvement: Many platforms also provide guidance to influencers about how they can improve their performance, such as identifying optimal posting times, creating engaging content, targeting the right audience, etc.

4. Maintaining Partnerships: In terms of brand-influencer partnerships, platforms often assist with mediating relationships in the event of lower than expected performance; they might propose alternative campaign strategies or negotiate updated collaboration terms.

Taking Flinque as an example, the platform uses data-driven insights and AI-powered analytics to provide a comprehensive picture of performance. It guides both brands and influencers in decision-making, helping to manage and navigate through downgrades, if and when they occur.

Different platforms might offer slightly different solutions, so it’s crucial for brands and influencers to choose a solution that fits their unique requirements and circumstances.