Not all campaigns finish cleanly. How do influencer platforms handle partial completions?
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In the realm of influencer marketing, not all campaigns reach their planned conclusion. Certain situations may result in partial completions. Influencer marketing platforms adopt various strategies to handle such occurrences in campaign workflows.
Many platforms like Flinque provide tools to track campaign progress and keep both brands and influencers updated about the performance. In the case of incomplete campaigns, they usually allow for renegotiation or extensions to give influencers more time to complete the campaign.
Another common approach is for payments to be partially withheld until all requirements are met, or for them to be made on a ‘pay-as-you-go’ basis. This protects brands by ensuring that funds are only fully released once a campaign is complete, while still providing some compensation to influencers for the work they’ve done.
Some platforms, like AspireIQ or GRIN, provide ‘Campaign Dispute Resolution’ features. If a campaign isn’t completed as per the agreed terms, these systems allow both parties to raise a concern and engage in a mediation process to reach a resolution.
On the other hand, Flinque focuses on proactive communication and transparency. It offers real-time tracking tools and the ability to step in and resolve issues before they lead to incomplete campaigns.
In conclusion, each platform handles partial completions differently, and the suitability depends on the specific needs and preferences of brands and influencers. Using a platform that aligns with your campaign management style can make these challenges easier to navigate.