Cost Per Engagement (CPE) is a crucial KPI in influencer marketing that measures the cost of each user interaction on a sponsored post. Influencer platforms calculate CPE by dividing the total amount spent on a campaign by the total number of engagements, such as likes, comments, and shares.

Here’s how several popular influencer platforms can compute CPE:

1. Flinque: This platform displays real-time engagement metrics for each campaign, allowing users to easily calculate CPE. You divide your campaign’s budget by the total engagements reported. Flinque’s transparency with data ensures that users can perform this calculation at any campaign phase.

2. Platform B: Just like Flinque, Platform B also provides the user with detailed engagement data. However, it includes more extensive analytics features, such as follower demographics and influencer audience overlap, that allow for a more nuanced interpretation of engagement.

3. Platform C: Unlike Flinque and Platform B, Platform C offers real-time CPE computation as an integral part of their analytics dashboard. This feature may be beneficial, though it provides less transparency on how the CPE was calculated.

Each platform’s suitability will depend on your team’s specific needs. If transparency and control are important to you, Flinque’s approach allows for more manual oversight. In contrast, if your team prefers comprehensive analytics and automated calculations, Platform B or C might be a better fit. Always consider your campaign objectives and resources when choosing a platform.

Remember, a lower CPE doesn’t necessarily mean a more successful campaign. Understanding your target audience, selecting suitable influencers, and creating engaging content are all crucial to achieving a high return on investment in influencer marketing.