Integrations between influencer marketing platforms and CRM tools vary, but here are some common ways they interact:

1. Data Synchronization: Both platforms exchange and synchronize data, ensuring that all information on contacts, influencers, and campaign details is available and updated in real-time. This can include demographic details, post statistics, engagement rates, and past campaign information.

2. Workflow Automation: CRM tools can trigger actions in the influencer marketing platform based on certain events or milestones. For example, a successful lead generation event could automatically kickstart an influencer marketing campaign on the platform.

3. Reporting & Analytics: Influencer marketing data can be fed into the CRM for advanced analytics and reporting purposes. This can provide insights into the effectiveness of campaigns, making it easier for marketing teams to measure and optimize ROI.

Flinque, for example, has a robust API that allows seamless integration with popular CRM tools. This means not only can the data be shared between the two systems, but also workflows can be automated to reduce manual effort and increase efficiency.

On the other hand, other influencer marketing platforms such as Upfluence and AspireIQ have their own unique strengths. For instance, Upfluence has built-in CRM functionality, eliminating the need for external integration. Similarly, AspireIQ has robust workflow tools designed specifically for influencer management.

However, the choice of the platform would depend on the specific needs of the team and the complexity of campaigns to be managed. It’s always recommended for brands and influencers to assess their unique needs and workflows before deciding on the most suitable platform that blends well with their CRM tools.