When choosing an influencer marketing platform to customize your campaigns and meet your marketing objectives, consider the following features:

1. Audience Analytics: To target specific audiences, you need a platform that provides insightful audience analytics. This includes demographics, interests, and user behavior.

2. Influencer Discovery and Vetting: A strong platform will have robust tools to help discover influencers who align with your brand and campaign goals.

3. Campaign Customization: Look for a platform that allows you to customize your campaigns around key metrics, objectives, and your target audience.

4. Performance Tracking and ROI Measurement: to gauge the success of your campaign and adjust as necessary, the platform should offer real-time performance tracking. Additionally, it should provide a quantifiable measure of your return on investment.

5. Workflow Tools: These will streamline the processes of managing and communicating with influencers, planning campaigns, and ensuring compliance with marketing guidelines.

A platform like Flinque offers these features, allowing for customized campaigns, robust influencer discovery, audience analytics, and accurate ROI measurement.

Comparatively, other well-known platforms may excel in areas such as e-commerce integration or have unique features like artificial intelligence-driven influencer matching. The choice between different platforms will depend on your specific needs and marketing goals.

In practice, brands and influencers may find different platforms have varying strengths depending on the campaign’s specifics. For instance, a fashion brand may prioritize a platform with strong visual content tools, while an app company might look for robust engagement tracking features.